Why Whoosmartplace Uses These Technologies
We use these technologies for a number of purposes, such as:
- to enable you to use and access the Whoosmartplace website and the Payment Services
- to enable, facilitate and streamline the functioning of and your access to the Whoosmartplace website
- to better understand how you navigate through and interact with the Whoosmartplace Platform and to improve the Whoosmartplace website
- to serve you tailored advertising (such as on the whoosmartplace website, emails and on third-party websites)
- to show you content (e.g., advertisements) that is more relevant to you
- to monitor and analyze the performance, operation, and effectiveness of the Whoosmartplace website and Whoosmartplace advertisements
- to enforce legal agreements that govern use of the Whoosmartplace website
- for fraud detection and prevention, trust and safety, and investigations
- for purposes of our own customer support, analytics, research, product development, and regulatory compliance.
Whoosmartplace may place cookie on your device used to visit the our website whoosmartplace.com . In order for us to recognize you when you revisit our website; we send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser cookies which are small text files that websites use to help us provide a customized experience and can enable us to detect certain kinds of fraud. In many cases the information we collect using cookies and other tools is only used in a non-identifiable manner without reference to personal information. For example, we may use information we collect to better understand website traffic patterns and to optimize our website experience. In some cases we associate the information we collect using cookies and other technology with your personal information. Affiliates may also on our behalf use these tracking technologies on the Whoosmartplace website to engage others and track users behavior.
Types of Cookies used on Whoosmartplace
(1) session cookies – Session cookies normally expire when you close your browser and
(2) persistent cookies – while persistent cookies remain on your device after you close your browser, and can be used again on your revisit on Whoosmartplace website.
In many cases you can manage cookie preferences and opt-out of having cookies and other data collection technologies used by adjusting the settings on your browser. All browsers are different so visit the “help” section of your browser when to learn about cookie preferences and other privacy settings that may be available. Please note that if you choose to remove or reject cookies or clear local storage this could affect the features, availability, and functionality of the Whoosmartplace website.
To help us improve and personalize your online experience and to deliver contents for Flash players., whoosmartplace may use Flash Cookies, also known as Local Stored Objects and similar technology for security purposes. A Flash cookie is a small data file placed on a computer using Adobe Flash technology. Adobe Flash Player is an application that allows rapid development of dynamic content, such as video clips and animation. For security purposes, flash cookies may be use to gather certain website metrics and to help remember settings and preferences. Flash cookies are managed through a different interface than the one provided by your web browser. To manage Flash cookies, please visit Adobe’s website. Please. note that certain products features and contents will not be able to access if Flash cookies is disable; as such, your device will lack the capability of remembering contents or listing that you previously viewed while browsing our website.
Technological Devices Pixel Tags, Web Beacons, and Trackers
To help us measure response to our communications and improve our web pages and promotions after certain action is performed on our website; Pixel tags, web beacons, and tracking urls are tiny graphic images and/or small blocks of code placed on website pages, ads, or in our emails. that allow us to determine whether you performed a specific action. When you access these pages, or when you open an email, let us know you have accessed the web page or opened the email.
Server Logs and Other Technologies
Many of different types of information about user and the device the user used to access whoosmartplace.com can be collected from server logs and other technologies. Apart of collecting information of the device; we also collect information of your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located; this information enable us improve user experience and to deliver our services efficiently. An IP address is a unique string of identifier such as characters that devices require to identify and communicate with each other on the computer; Our server logs also record the IP address of the computer or device you use to connect to the Internet to browse our platform. To help us improve user experience and deliver our services efficiently we may collect the following information of the website you were visiting before you came to the Whoosmartplace website and the website you visit after you leave the Whoosmartplace website and we may collect your information of the use of our website.
To access our website for proper and safe use, we may use device-related information to authenticate users. For example, we may use your IP address, browser information, or other data provided by your browser or device to identify the device being used to access our platform. We may also use these device-related techniques for associating you with different devices that you may use to access our content including for fraud-protection purposes and to better target advertising.
Third parties, including Facebook, place technologies such as pixels and SDKs on the our website; such technologies are for the purpose of:
- Help us analyze how you use the Whoosmartplace website, such as by noting the third party services from which you arrived,
- For Market and advertise services improvement to you on the Whoosmartplace website and third party websites,
- To help us prevent fraud through early detection or conduct risk assessments, and
- Collect information about your activities on the Whoosmartplace website, other sites, and/or the ads you have clicked on.
Analytics partners, including Google Analytics for example that we may work with, help us to better understand how people use the Whoosmartplace website. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser by clicking here. In some cases, cookies are placed if certain criteria is met, such as being logged into the third party service on the same browser.
Social Plugins by Third parties
Social plugins such as Facebook’s Like Button provided and operated by third parties may be use by Whoosmartplace website. As a result of this, you may send to the third party the information that you are viewing on a certain part of the Whoosmartplace website. If you are not logged into your account with the third party, then the third party may not know your identity. If you are logged in to your account with the third party, then the third party may be able to link information or actions about your interactions with the Whoosmartplace website to your account with them. To better understand how third parties plugins works, Please refer to the third party’s privacy policies to learn more about its data practices.
Your Choices To Make
Cookies are accepted automatically by most browsers, but you can modify your browser setting to decline cookies by visiting the Help portion of your browser’s toolbar. While you may disable cookies through your browser settings, the Whoosmartplace website currently does not respond to a “Do Not Track” signal in the HTTP header from your browser or mobile application due to lack of standardization regarding how that signal should be interpreted.
Rules & policies
Whoosmart Inc. highlights rules and policies in order to provide a safe and friendly environment for its users. WhoosmartPlace rules and policies are designed to protect its trustworthy users. So we urge you to take your time to review our rules and policies that may help you to continue the use of WhoosmartPlace website and help to provide you a better service. By registering to use WhoosmartPlace site for your transaction, you have consensually agreed for WhoosmartPlace to use the information you provide us for the purpose of providing a better services to you and consensually agreed for WhoosmartPlace to use any additional but optional information of your friends you provided for the sole purpose of invitation to use WhoosmartPlace site. Information we collect during registration on our site, enter during placing order or listing items and other activities on WhoosmartPlace site are information WhoosmartPlace used in the following orders; such information are used solely to:
- Improve our services to you and operate your account
- Properly identify and prevent credit card fraud
- Alert you of important changes on the website
- Understand your needs and shopping demands through random customer survey and enquiries for updating our website
- For logistic with our affiliates companies to improve transactions
Your information is only used with trustworthy partners we believed are doing business within the said laws of their jurigistion. whoosmartplace do not sell your private information you entered in our site to third party for marketing or advertisement.
WhoosmartPlace Listing / Final Value Sales Fees
No listing fees and no final value fees for now, absolute free to listing items and services on WhoosmartPlace ; no final value sales fees which make it possible for you to keep 100% of your profits .You must have a payment method on file when selling or buying on WhoosmartPlace . We will continue to upgrade listing features that will help sellers increase sales through visibility of sought after merchandise. WhoosmartPlace reserve the right to modify this privacy statement on fees charges in the future on listing and selling on whoosmartplace.com at any time at our discretion, so please review our listing fees policy frequently as any material changes to this policy, will be notify to you here in advance usually 30 days in advance by email or by other means. There will no advance notice required for temporary promotions or any changes that result in fees reduction.
WhoosmartPlace Listing Conditions
Users to this sites who wish to sell either used or new items are responsible and must comply with WhoosmartPlace terms and policies for listing; such users shall agree in practice to provide genuine and clear information of the items they wish to sell, post or advertise. Users listing , posting or advertisement are not guarantee to stay in the category for ever; WhoosmartPlace has the right to delete any users activities that bridge or violate its terms and policies either by contents or fraudulent activities. Duplication of third party listing, posting, content and information is not allowed by WhoosmartPlace . Users must consciously agreed to comply with WhoosmartPlace listing, posting and advertising rules and buying policy before they can use this site and that you are responsible for the accuracy of the contents in your listing and items you offered; your listing may not be immediately searchable by keyword or category for several hours, usually in about 24 hours in some circumstances. To promote a positive marketplace that will enable a positive growth for users of this website; you agreed that WhoosmartPlace may display the sales and performance history of your individual listings to other sellers. The appearance of listing of any such in the search or browse engine will depends on the targeting markets location, buyer’s location, search query, browsing site, and history item’s location, listing format, price and shipping cost, terms of service, end time, history, and relevance to the user query; seller’s history, including listing practices, Detailed Seller Ratings, policy compliance of WhoosmartPlace and Feedback.
WhoosmartPlace used several securities measured to protect your personal information, when ordering or registering on our site, you may be asked to enter your’: name, e-mail address, mailing address, phone number or credit card information. WhoosmartPlace used measures in place to protect the loss, misuse and alteration of the information stored in our database. Measures that include the use of Secure Socket Layer (SSL) and/or strong encryption (3DES) technology during credit card transactions and administrative access to site data, as well as other proprietary security measures which are applied to all repositories and transfers of user information. We will exercise reasonable care in providing secure transmission of information between your computer and our servers, but given that no information transmitted over the Internet can be guaranteed 100% secure, WhoosmartPlace do not ensure or warrant the security of any information you transmitted to us over the Internet and there for accept no liability for any unintentional disclosure.
Outside of the United States users
Guidance for Hosts in the United States
As a general matter, we will familiarize ourselves with all applicable federal, state, and local laws that apply to housing and places of public accommodation. Some jurisdictions may have additional legal requirements that expand or limit the civil right protections of the user community. Hosts are required to comply with such legal requirements. Hosts should contact WhoosmartPlace customer service if they have any questions about their obligations to comply with this WhoosmartPlace Nondiscrimination Policy. WhoosmartPlace will release further discrimination policy guidance for jurisdictions outside the United States in the near future. Guided by these principles, our U.S host community will follow these rules when considering potential guests and hosting guests:
Guidance for Hosts Outside the United States
Outside of the United States, some countries or communities may allow or even require people to make accommodation distinctions based on, for example, marital status, national origin, gender or sexual orientation, in violation of our general nondiscrimination philosophy. In these cases, we do not require hosts to violate local laws, nor to accept guests that could expose the hosts to a real and demonstrable risk of arrest, or physical harm to their persons or property. Hosts who live in such areas should set out any such restriction on their ability to host particular guests in their listing, so that prospective guests are aware of the issue and WhoosmartPlace can confirm the necessity for such an action. In communicating any such restrictions, we expect hosts to use clear, factual, non-derogatory terms. Slurs and insults have no place on our platform or in our community.
Online Privacy Protection Act Compliance
Children’s Online Privacy Protection Act Compliance WhoosmartPlace is in compliance with the requirements of Children’s Online Privacy Protection Act (COPPA). We do not collect any information from anyone under 18 years of age. Our website, products and services are all directed to people who are at least 18 years old or older. Any information we may receive from users we believe to be under the age of 18 will be deleted from our database.
Sale of Business / Transferred of Business Information
Depending on the business transaction and development, WhoosmartPlace may buy or sell assets; your personal identifiable information may be one of the transferred assets. In the event that we are acquired by another company, your personal identifiable information may be part of the assets transferred to the acquiring party. WhoosmartPlace will notify you of any changes in assets or ownership of business and of any way your personal identifiable information is collected or used.
Unsolicited ideas and materials of any kind, including without limitation, ideas or suggestions relating to new or improved products, enhancements, names or technologies, advertising and marketing campaigns, plans or other promotions are not accepted and consider directly or indirectly from WhoosmartPlace employees affiliates or agents. You agreed that unsolicited ideas or material sent to WhoosmartPlace notwithstanding its standard of cover protection, WhoosmartPlace will own and has no obligation to keep any of such material confidential and WhoosmartPlace without any restriction may use and redirect or re distribute such materials for free without any obligation to compensate you for any fees
Disclaimer of warranties
User of this site are responsible and liable for the contents and services they provide or obtain on this site; WhoosmartPlace cannot warrant or guarantee and is not responsible for the accuracy of date input or output or for maintaining or damage or loss caused by any website linked or computer programs or any services or items obtained through the website or to your downloading of any material posted on it or viruses or other technologically harmful material that may infect your computer equipment or a distributed denial-of-service attack, data or other proprietary material due to your use of the site or any services or items obtained through the site that are posted by users. You fully understand that for using this site, you are are responsible for implementing checkpoints and sufficient procedures to satisfy your particular requirements for anti-virus protection and accuracy of data input and output and for maintaining a means external to our site for any reconstruction of any lost data. To the extent permitted by law, WhoosmartPlace (including our subsidiaries, affiliates and our other officers, directors, agents and employees) are exclude and disclaim of all warranties of any kind, whether statutory, implied, express or otherwise, including but not limited to any warranties of fitness for particular dealings, merchantability and non-infringement.
If you have a dispute with a merchant or more users of this site, you are solely responsible for the interactions or transactions that took place. To the extent permitted under applicable laws, you hereby release WhoosmartPlace (and our affiliates and subsidiaries, their respective officers, directors, employees and agents) from claims, demands and damages (actual and consequential) of every kind and nature, including conduct and speech, known and unknown, whether online or offline that arising out of or in any way connected with such disputes. This release entered by you expressly waive any protections that would otherwise limit the coverage of this release (whether statutory or otherwise) to include only those claims which you may know or suspect to exist in your favor at the time of agreeing to this release.
Limitation of Liability
The responsibility of the use of this website content; you understand and agreed that WhoosmartPlace ertise and lists about anything; including without limitation, any personal information or any other information either contained in the site or submitted by to you to the site. WhoosmartPlace has no control over what users of this site and services do and do not guarantee perfection of users content on this site; you agree that in no circumstance will WhoosmartPlace , its affiliates , merchants, partners, third-party content or any of their respective employees, officers, directors, agents, subsidiaries, providers or licensors, be responsible or liable for any indirect, consequential, incidental, special, lost profit, lost business, or punitive damages arising out of, related to, or in connection with the following:
(a) Your inability to offer, sell, and buy just about anything, at anytime, from anywhere, in a variety of pricing formats and venues, such as stores, fixed price formats.
(b) You will not hold whoosmartplace reliable for other users’ content, actions or inaction, or items they list; as a seller or a buyer you sincerely entered into transaction which whoosmartplace is not involve unless whoosmart place is selling the product as the merchant of record.
(c) You will not hold whoosmartplace responsible for the quality, safety or legality of items advertised, the truth or accuracy of users content or listings, the ability of sellers to sell items or fulfill orders, the ability of buyers to pay for items, or that a buyer or seller will actually complete a transaction.
Notwithstanding the previous paragraph, if whoosmartplace is found to be liable, our liability to you or to any third party is limited to the greater of
(a) the total fees you paid to us in the 12 months prior to the action giving rise to the liability, and
Conducts Prohibited in WhoosmartPlace
Abiding to the use of WhoosmartPlace website for listing of products and services means users must comply with all federal, state, and local laws including Whoosmartlace policies applicable to those products and product listings. products that are available by prescription and products that are unsafe and illegal are strictly prohibited on WhoosmartPlace . Users of whoosmartplace.com are highly encouraged to carefully review the Restricted Products and content below this page before listing a product. Any users found in violation of federal, state , local laws including WhoosmartPlace policies for listing content, products and WhoosmartPlace without reimbursement, terminating the business relationship, and permanent withholding of payments. Legal action, including civil and criminal penalties maybe apply for selling of illegal or unsafe products on WhoosmartPlace
In using the website services you agreed not to :
- Pirated items, replica, counterfeit; tickets or gift cards that restrict transfer
- Post hazardous materials such as clothing or bedding that is not sanitized and products that are recalled recalled items
- Post alcohol related products (except from pre-approved wine sellers with Liquor licenses)
- Post materials or items of US military not yet demilitarized in accord with the Defense department Policy
- Post content or items in inappropriate categories or areas on our sites.
- Violate any laws, you are not able to form legally binding contracts, are under the age of 18, or are temporarily or indefinitely suspended from our sites.
- Fail to deliver payment for items purchased by you, unless the seller has materially changed the item’s description after you bid or elect to purchase, a clear typographical error is determined to be present by a whoosmartplace agent, or you cannot authenticate the seller’s identity.
- Manipulate the price of any item or interfere with other user’s listings.
- Post false, inaccurate, misleading, defamatory, libelous, discriminatory, harassing, threatening, or abusive contents
- Take any action that may undermine the feedback or ratings systems (such as displaying, importing or exporting feedback information from whoosmartplace.com websites or using it for purposes unrelated to Whoosmartplace.
- Transfer your whoosmartplace.com account (including feedback) and User ID to another party without our express, written consent.
- Distribute or post spam, chain letters, or pyramid schemes.
- Distribute viruses or any other technologies that may harm whoosmartplace.com, or the interests or property of whoosmartplace.com users.
- Copy, modify, or distribute content from our sites.
- Collect or post personal information about users, including email addresses, without their consent.
- Solicitation is strictly prohibited; there will be a payment of one thousand US dollars ($1000.00) per account of WhoosmartPlace users involved in using our website or services to promote, distribute, advertise or publish any material containing any Solicitation for funds, goods or services, this fee is use for investigation and prosecution of such users of such activities.
Payment and Taxes
Whoosmartplace.com as a marketplace is not an agent for you as a buyer or you as a seller; making a purchase on whoosmartplace.com is buying a product from an independent seller and not from whoosmartplace unless whoosmartplace is selling the product as the Merchant of Record. You agree that whoosmartplace is not an agent with authority to act on your or on a seller’s behalf. Payments are handled directly between you and the seller.
You agree that you and seller are responsible for determining the amount of sales, use or other taxes that you may owe as a result of purchases you make. You agree :
(a) that whoosmartplace has no responsibility to collect, report or remit sales, use or any other applicable taxes in connection with your purchase, unless whoosmartplace is selling the product as the Merchant of Record (the “Item Details” page will clearly display whoosmartplace as the seller when whoosmartplace is the Merchant of Record.), and
(b) to fully indemnify, defend and hold whoosmartplace harmless from any and all claims, demands, damages, awards, fines, costs, expenses and liability in any way associated with foregoing.
You will indemnify and hold Whoosmartplace (and our employees, directors, affiliates and subsidiaries, and our and their respective officers, agents) harmless from any claim or demand, including reasonable legal fees, made by any third party due to or arising out of your breach of this Agreement, or your breach of any law or your improper use of our Services or the rights of a third party.
The contents you entered in Whoosmartplace.com or any of our services; you’ve grant whoosmartplace worldwide, non-exclusive, irrevocable, perpetual, royalty-free, sub licensable right to exercise any and all copyright, modify, re-format, create derivative works of, commercially or non-commercially exploit in any manner, incorporate and imbed into other works publicity, distribute, reproduce, perform, display, adapt, trademark and distribute all content posted, uploaded, database rights and other intellectual property rights you have in the content, in any media known now or developed in the future.
How to report copy right violation
Intellectual properties and contents of others are respected by whoosmartplace.com . If you have a good faith belief that an item or listing violates your intellectual property or content rights, you can report the alleged copy right infringements to whoosmartplace by submitting a Notice of Claimed violation to whoosmartplace by filling a complain form. Once your initial report has been processed, we will provide you with information on how to submit additional reports, if necessary, through other electronic means.
Program may be contacted at:
By email: firstname.lastname@example.org
By phone : +1 773-526-8487
our website is :
If you are unable to fill out the Notice of Claimed violation of copy right, you can report copyright claims via a written notice of copyright infringement to our designated copyright agent at the address given above. Your notice must meet the requirements of the Digital Millennium Copyright Act (as required under 17 U.S.C. 512) DMCA notification to Bikoose designated agent by providing the following information:
- A physical or electronic signature of the person authorized to act on behalf of the owner of the copyright that is allegedly infringed;
- Identification or description of the copyrighted work that you claim has been infringed.
- Identification or description of where the material that you claim is infringing is located on the whoosmartplace site, with enough detail that we may find it on whoosmartplace’s website; Your address, telephone number, and email address;
- A statement by you that you have a good faith belief that the use of the material complained of is not authorized by the copyright owner, its agent, or the law;
- A statement by you, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf.
Whoosmartplace designated agent may be contacted as follows:
Whoosmartplace Copy Right agent:
5875 N. Lincoln Avenue, Suite 243,
Chicago, IL. 60659 U.S.A
whoosmart place strive to ensure that all customers are satisfied and treated equally. A return for most unused items and unopened items can be initiate within 14 days of delivery to you. All Item(s) must be returned within 14 days after arrival for possible replacement or money back as refund money; return of items is possible due to damaged items on arrival to you or items not as described in the listing. We will still try to assist you with a return by following the processes below. If a product arrives damaged or not as described you are fully protected and we will refund the full cost of the item, shipping charges, and return shipping charges.
Whoosmartplace will only process a returned or cancellation orders if a customer put in a request through their whoosmartplace account by clicking Request Return/Cancellation in your Order History. Then, whoosmartplace will process your request and provide you with a RIA number (Return Items Authorization Number) and return instructions. No returns will be accepted without return tracking information, an RIA number and proper execution of the provided instructions. Buyer is responsible for the return shipping fees unless the product arrives damaged or defective and the original shipping fee will be deducted from any refund. If a product your ordered arrives damaged please contact whoosmartplace support within 48 hours so a claim can be filed with the appropriate division or shipping company. Additionally, if your purchase qualified for “Free Shipping” the actual cost of shipping for your item(s) will be deducted from your refund.
You must return items in new or unused condition inside of an outer shipping box with all original materials included with the shipment and the merchandise must be received your returned items at our processing facility within 45 days of delivery. All returned items are inspected and typically, refunds are not awarded for opened or used products. Returns are subject to a 12% restocking fee. Once again, if the return is a result of whoosmartplace error or defective product, we will refund the full cost of the item, shipping charges, and return shipping charges. First, whoosmartplace will provide you with a prepaid label upon receipt of pictures of the damaged/defective item. You can expect your refund within four weeks from the date you return your merchandise. In most cases you will receive a refund much sooner, but a four week estimate is required to allow ample time for return shipping (up to 14 days), returned product inspection (up to 5 business days), and processing from your bank or credit card company (up to 5 business days). All refunds are issued to the original method of payment. Once your return is processed you will receive an email with your refund details.
WhoosmartPlace is a non discriminatory platform, our dedication is to bring the world communities closer together by enable a meaningful, shared experiences among millions of people from different values, cultures and norms. Our communities includes millions of people from virtually every country on the globe; it is an incredibly diverse community, drawing together individuals of different cultures, values, and norms. We are a community committed to use our platform to bring the world communities closer in harmony where people are respected and welcome during their travel around the world regardless their background, race, gender, religion, occupation and affiliations. We are a community that welcome and respected people, no matter how far they have traveled from home; we urge both WhoosmartPlace hosts and guests to follow our commitment of non discriminatory principles when using WhoosmartPlace for their transactions.
Inclusion and Respect
Our shared commitment to these principles enables all members of our community to feel welcome on the WhoosmartPlace platform no matter who they are, where they come from, how they worship, or whom they love. WhoosmartPlace recognizes that some jurisdictions permit, or require, distinctions among individuals based on factors such as national origin, gender, marital status or sexual orientation, and it does not require hosts to violate local laws or take actions that may subject them to legal liability. WhoosmartPlace will provide additional guidance and adjust this nondiscrimination policy to reflect such permissions and requirements in the jurisdictions where they exist.
While we do not believe that one company can mandate harmony among all people, we do believe that the WhoosmartPlace community can promote empathy and understanding across all cultures. We are all committed to doing everything we can to help eliminate all forms of unlawful bias, discrimination, and intolerance from our platform. We want to promote a culture within the WhoosmartPlace community—hosts, guests and people just considering whether to use our platform—that goes above and beyond mere compliance. To that end, all of us, WhoosmartPlace employees, hosts and guests alike, agree to read and act in accordance with the following policy to strengthen our community and realize our mission of ensuring that everyone can belong, and feels welcome, anywhere.
- Inclusion – We welcome people of all backgrounds with authentic hospitality and open minds. Joining WhoosmartPlace, as a host or guest, means becoming part of a community of inclusion. Bias, prejudice, racism, and hatred have no place on our platform or in our community. While hosts are required to follow all applicable laws that prohibit discrimination based on such factors as race, religion, national origin, and others listed below, we commit to do more than comply with the minimum requirements established by law.
- Respect – We are respectful of each other in our interactions and encounters. WhoosmartPlace appreciates that local laws and cultural norms vary around the world and expects hosts and guests to abide by local laws, and to engage with each other respectfully, even when views may not reflect their beliefs or upbringings. WhoosmartPlace’s members bring to our community an incredible diversity of background experiences, beliefs, and customs. By connecting people from different backgrounds, WhoosmartPlace fosters greater understanding and appreciation for the common characteristics shared by all human beings and undermines prejudice rooted in misconception, misinformation, or misunderstanding.